Ron Bloom’s PodShow Pitch
August 21st, 2005I just finished listening to the latest Gang where Ron Bloom outlines the challenge and opportunity for PodShow in light of their recent funding. Thus far I have had a bad impression of Bloom, he always seemed like the scheming villain behind Curry, but in this show he gives a really compelling pitch. In particular he talks about podcasting being able to take a shot at the radio advertising dollar where existing product is somewhat weak and stagnant. (As opposed to the digital/internet dollar which, between search and blogs and mainstream sites, is hotly contested.)
I still think, though, that putting together the technology and infrastructure to support advertising and sponsorship on such a large scale within a long-tail environment like podcasting is very non-trivial. So little text, so much production.