That John Martin

I’m the CEO of Crowd Science, a technology company based in Silicon Valley and Toronto that I founded along with John Wainwright and Paul Neto. Our first product, Crowd Science Demographics, helps publishers learn about their audience. (Go and sign up for a beta account today. You know you want to.)

Prior to founding Crowd Science I was a software architect at a boutique marketing research company up in Toronto called SurveySite, which later became comScore Networks. The engineering team there wrote most of the software that powers the quantitative side of the business, but my claim to fame was as the author of their enterprise recruitment product called SiteRecruit. SiteRecruit started out as a simple enabling technology that allowed comScore’s enterprise clients to intercept and recruit customers for in-house research, but soon grew to become a profit center in its own right, and now sits on some of the busiest websites on the internet, including microsoft.com and aol.com. We were even lucky enough to be named the Microsoft Technology Vendor of the Year because of it.

Before I moved to Toronto I was a software engineer for the formidable, but now defunct, Asia Pacific Internet Development Centre within Cisco Systems in Sydney, where we toiled away on lots of internal web applications, and spent time teaching people how to write internationalized software. (Oh, and played some mean table tennis.)

I have a bachelors degree in Computer Science from the University of Sydney with an informal minor in Philosophy.

My blog contains a random assortment of potentially coherent thoughts on software, startups, research and analytics, and a splash of Sam Harris and Richard Dawkins worship (irony intended).