The thing about the EarthLink spot

Posted on February 11, 2006 12:12 PM

I'm talking, of course, about the Earthlink ad that gets played across the Gillmor pod properties. I have no real problem with it - actually, that's not entirely true. I agree wholeheartedly with Dave Slusher, and that condescending tone of voice used by the actors goes down about as smoothly as a bowl of lego. But, it's a new medium, and they're giving it a shot, and it's start, etc etc. I just think that it's a wasted opportunity. Surely there is enough meat in those podcasts to put together something like The Deck.

The Deck is a micro advertising network featuring just four sites, including A List Apart, 37signals, Daring Fireball and Coudal Partners. They say that they won't run an ad for a product that they haven't paid for and/or used themselves. So the ads are highly targeted. And not just in a keywords point-and-shoot kind of way, but in an attention kind of way.

PodShow aside, I could imagine a network consisting the Gillmor podcasts, plus Venture Voice, VentureWeek, and maybe even Om and Niall. Surely the value derived from such a construct on both sides of the transaction is worth the extra effort.

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