The value of context in analytics
Wednesday, March 26th, 2008Great article by Avinash of Occam’s Razor on adding context to your audience metrics.
So what is this mysterious magic potion?
Its quite simple really, in its simplest form it is surrounding your Metrics, Key Performance Indicators, Reports, Dashboards etc with other information (quantitative, qualitative, tribal knowledge) that adds a pinch of color. Context.
